🚀 Why Subscribe?
We know there are a million SaaS newsletters. Most are fluff.
This one isn’t.
If you’re a B2B founder building from $0 to $100M ARR and want a clear path to escape velocity, this is for you.
We bring order to the chaos of early-stage growth with our RVNU Operating System using a proprietary 16-stage framework developed by RVNU Founder Wayne Morris. Every post breaks down complex go-to-market challenges into first-principles thinking you can actually use — whether you’re pre-revenue, chasing product-market fit, or scaling your sales team.
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🧠About RVNU
RVNU helps early-stage SaaS founders build a repeatable, scalable revenue engine — and avoid the chaos that kills most startups.
We’ve distilled 25+ years of startup GTM experience into:
A free async audit called the $20M Roadmap
Frameworks and courses for every growth stage
Tactical advisory and hands-on execution support
Certification programs for elite GTM consultants
Our proprietary RVNU Operating System is anchored in our 16-stage growth framework, and we use the term GTM Debtâ„¢ to describe the hidden risks that stall scale.
Our goal is simple: help great founders win — faster, cheaper, and with less chaos.
👥 Meet the Founders
Wayne Morris – Founder & CEO
Wayne has led revenue growth across startups in the US, Europe, and Asia from $0 to $20M+ in ARR, dating back to 2009.
He’s been selling disruptive SaaS since 1998 and helped grow companies that were acquired by some of the world's leading tech firms:
Hitwise (acquired by Experian for ~$240M)
Kelkoo (acquired by Yahoo for ~$580M)
Maxymiser (acquired by Oracle for ~$160M)
Criteo (NASDAQ: CRTO, IPO at $1.7B)
He’s also an angel investor and strategic advisor to startups including Brightwheel, Civic, Contractor Commerce, Mentava, Portainer, Upciti, and Upfront.
Laura Wheeler – Co-founder & COO
Laura builds the operational engines that power GTM scale.
She led RevOps at Tableau through IPO (NYSE: DATA, acquired by Salesforce for $15.7B) and built revenue operations from scratch at Spekit, a venture-backed SaaS startup.
At RVNU, Laura leads product development, advisor certification, and our consulting delivery model — ensuring everything we ship actually works in the wild. She’s worked with scale-ups like Tailscale, Portainer, and Upciti to drive GTM execution and operational rigor.
