RVNU #024: Skip the CRO Hire
The 63% Savings Alternative That Delivers Better Results
Dear RVNU Community
This is my first short-form article of this iteration of our newsletter. We’ll get back to long form and deep dives next week into our framework for you unofficial SaaS GTM MBA students out there 👨🏼🎓
This newsletter is a prelude to a cost comparison analysis calculator we are building for our new website. The inspiration came from conversations with RVNU portfolio founders who had run the math on using us as CRO vs hiring full-time, even after raising a series A.
As we’ve gotten better at being fractional operators, founders are using us for much longer than I originally imagined. At first I thought 6 months, then I thought 9 months, and now our average tenure is ~18 months fully embedded, and continuing to increase.
We’ve have become adept at successfully running revenue across multiple companies simultaneously. But what about the math and ROI, that’s the real reason we’re staying in companies longer. In today’s newsletter I am relaying the math our founders did on us, to save you the time.
Let’s dive in! 👊🏼
Introduction
There's a reason exceptional operators like Elon Musk can effectively run multiple companies simultaneously—they've built proven operating systems that work at scale across different industries. The same principle applies to revenue leadership.
Every Series A founder faces the same dilemma: hire a full-time CRO to scale revenue, or keep grinding with founder-led sales. But there's a third option that saves 63% while delivering better results.
The Hiring Trap
Here's why 70% of early CRO hires fail:
No Systems to Inherit: They walk into operational chaos with no documented processes
Missing Product Context: External hires lack the deep product knowledge only founders possess
Wrong Stage Fit: They expect enterprise infrastructure that doesn't exist yet
With average CRO tenure at just 25 months and 40% of executive searches failing completely, you're gambling $797,000 on a coin flip.
The Real Cost Breakdown
Full-Time CRO (Year 1):
Base + bonus: $500,000
Benefits & taxes (30%): $150,000 [Employer FICA, unemployment, workers comp, health insurance, 401k matching, PTO accrual]
Recruiting fee (25% of salary): $125,000 [Executive search firm standard rate for C-level placement]
Equipment & office allocation: $22,000 [Laptop, monitors, desk setup, annual office space cost]
Total: $797,000
RVNU CRO Co-Pilot:
Annual fee: $237,000
Executive alignment workshop: $14,999 [Comprehensive 4-week GTM audit and strategy alignment]
Equity: 0.25%
4-week ramp (alignment workshop completion)
Total Year 1: $251,999
Capital Impact Analysis
For a $10M Series A:
Result: $823K preserved capital (8.2% of your funding round) available for product, marketing, and team scaling.
The System-Building Advantage
When your RVNU Co-Pilot eventually transitions out, they leave behind:
Documented revenue processes
Trained teams with proven frameworks
Scalable GTM infrastructure
Clear metrics and accountability systems
Plus measurable performance improvements:
Increased ARR and ACV (often dramatically)
Reduced sales cycles
Higher conversion rates
Predictable revenue growth trajectory
This makes your future full-time CRO hire dramatically more likely to succeed—with minimal ramp time, reduced risk, and an already-optimized revenue engine to inherit.
The Bottom Line
In an age of efficient growth, today the best founders are delaying costly hires, owning GTM for longer and scaling their impact through proven systems, frameworks and advanced AI tooling. Just as Elon Musk can effectively run Tesla, SpaceX, X.com, Neuralink, and The Boring Company simultaneously through systematic approaches, founders use the proprietary RVNU operating system to serve as fractional CRO delivering superior results to most full-time CROs.
This isn't about cutting corners—it's about accessing and leveraging proven resources optimally. At $823K in preserved capital over two years, you're not just saving money; you're thinking differently about how exceptional talent operates in 2025.
Founders should view RVNU as their outsourced (white-label) GTM center of excellence, focused on execution while they retain ownership of strategy and vision, until they reach escape velocity. The question isn't whether you can afford fractional leadership—it's whether you can afford to ignore the new paradigm of leveraged expertise.
PS: This math applies directly to the value we know RVNU delivers based on feedback given by our clients. We cannot vouch for the value exchange delivered by others who claim to be fractional CROs.
Wayne
Engagement Opportunities
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Co-Pilot Program: For founders who want direct operational support, our Co-Pilot program puts our team inside your business to drive GTM execution and results. We work hands-on with your team to implement the right strategies for your specific context and growth stage. Learn About Co-Pilot
Our approach is designed to meet founders where they are—whether you're looking for insights to implement yourself, structured frameworks with implementation guidance, or direct operational support from our team.
Our mission is to help founders break through commercial barriers and build sustainable growth engines.
Onwards,
Wayne,
RVNU founder.
Sources: Harvard Business Review, Executive Search Information Exchange, Society for Human Resource Management, Built In salary data