RVNU #020: The Science of SaaS Growth
Launching the RVNU Operating System & $20M Roadmap
Dear RVNU Community,
It's been quite a journey since we first started sharing our ideas with you. We've been relatively quiet over the past few months, and there's a good reason for that – we've been heads down developing, testing, and refining what we're now ready to officially launch: the RVNU Operating System and our $20M Roadmap.
Beyond Intuition: A Systematic Approach to Growth
After decades of helping B2B SaaS companies scale, we recognized a pattern: the founders who succeed don't just work harder – they follow identifiable, repeatable patterns that can be systematized.
That's what the RVNU Operating System delivers. It's not another collection of growth hacks or generic advice. It's a comprehensive system that maps the entire journey from early product validation to scalable commercial operations, identifying the critical inflection points where most companies falter.
At the heart of this system is our $20M Roadmap – a personalized assessment and action plan that identifies your specific GTM debt and provides a prioritized path to sustainable growth.
Validated Through Real-World Testing
If you're familiar with our framework, you'll know that every successful B2B SaaS company moves through distinct phases. We've been deeply immersed in our own Product-Market Fit journey, working with a select group of design partners to validate our operating system across diverse scenarios.
This work has been illuminating. We've implemented our frameworks with companies from seed to Series C, across industries from cybersecurity to edtech, from construction SaaS to aquaculture technology. The patterns of success proved remarkably consistent.
What we've learned has been invaluable – not just for refining our operating system, but for what we can now share with you.
The $20M Roadmap: Your Personalized Growth Plan
Every company's journey is unique, but the underlying patterns that determine success are surprisingly consistent. The $20M Roadmap translates these patterns into a personalized assessment and action plan for your specific situation.
It identifies where you stand across the 16 critical stages of B2B SaaS growth, pinpoints your most pressing GTM debt, and provides a prioritized action plan to address it. Most importantly, it shows you what to focus on now and what can wait for later – cutting through the noise to reveal the highest-impact opportunities for your specific context.
What's Coming Next
Today marks a transition as we officially launch the RVNU Operating System. We're entering what we call "Design Partners v2" – the stage where we take everything we've learned from our initial market testing and scale it to a wider audience with more refined offerings.
For you, this means access to:
The $20M Roadmap: Your personalized assessment and growth plan
Regular newsletters: Exploring each component of the operating system
Practical frameworks: Actionable tools you can implement immediately
Real-world case studies: Patterns of success and failure across 100+ companies
As summer approaches, we'll be building and launching even more products and services, along with a completely new website. As a newsletter subscriber, you'll be the first to know when these new resources are ready – giving you early access to our most powerful tools yet.
We're committed to making this newsletter a genuine resource – think of it as an engineered approach to SaaS commercialization, delivered one practical insight at a time.
Who This Is For
As we launch the RVNU Operating System, we want to be crystal clear about who will find value in it:
This system is for you if:
You're a founder (technical or business) leading a B2B SaaS company
You're facing GTM challenges or transitioning to a scalable commercial motion
You're navigating the shift from founder-led sales to repeatable growth systems
You're seeking an engineered approach rather than trial-and-error
While our sweet spot is typically companies in the $2M-$20M ARR range, our operating system applies across the spectrum—from early-stage startups to established enterprises launching new SaaS initiatives. We've implemented these frameworks with billion-dollar companies spinning up new SaaS businesses just as effectively as with emerging growth companies.
This might not be for you if:
You're running a consumer-focused startup
You're pre-product and still figuring out your core offering
You're looking for generic growth hacks rather than systematic approaches
We respect your inbox, and we want to deliver value with every message we send. If you're not in our target audience, we completely understand if you choose to unsubscribe – no hard feelings!
Here's everything that's inside:
The $20M Roadmap (FREE in May) - join here
Your personalized assessment and growth plan that identifies where you stand across the 16 critical stages of B2B SaaS growth, pinpoints your most pressing GTM debt, and provides a prioritized action plan.
Free Membership - join here
Two short opinion essays per month that help you understand the key inflection points in the B2B SaaS journey.
Paid Membership - join here
Two short essays per month, plus:
Two roadmap guidance deep dives each month
Access to participate in members-only comments
Invite to join real-time text conversations via Substack
Bonus roadmap frameworks
Industry leader guest posts from founders and VCs
The Vault Membership (Coming Soon) - join waitlist here
The RVNU Operating System laid bare:
25+ frameworks
16+ lessons
Monthly office hours (access to Laura & Wayne, and industry experts)
Invitations to private events
Launch Month Pricing
$20M Roadmap:
FREE during May - get your $20M Roadmap here
Free Membership:
Always free - sign up here
Paid Membership: -
$14/month or $126/year (annual = 33% discount) - sign up here
Vault Membership (Coming Soon):
$1,999/year - join the waitlist here
These membership rates are available until May 30th, 8:00 p.m. ET.
After that, prices will increase to $20 per month, $180 per year for the Paid Membership, and $2,499 per year for the Vault. Additionally, the $20M Roadmap will be priced at $99 after May 30th.
Your launch rate will remain locked in as long as you stay subscribed.
The first deep dive will be published on May 13th.
The private groups we're a part of have been all about connecting with high-agency founders. Frameworks that sharpened our thinking. Discussions that made us better. And the chance to build a better network of B2B SaaS entrepreneurs.
With the RVNU Operating System, we're bringing all of this together in one place at an approachable price point.
If you're craving a systematic approach to scaling your B2B SaaS business, supported by frameworks that actually work, we hope you'll join us.
Onwards,
Wayne & Laura RVNU Founders
P.S. Your first step is simple: Get your free $20M Roadmap to see exactly where your company stands across our 16-stage framework and what you should prioritize next.
Get your custom $20M Roadmap - click here
Subscribe to our Vault - join waitlist here